The Etsy Seller System

  • 11+ Years


    Selling successfully on Etsy

  • Top 1%


    Established Etsy jewellery business

  • Thousands of


    Orders fulfilled

  • Real Business


    Every strategy tested in our own shop

Why do some Etsy shops thrive while others struggle?

Success on Etsy isn't just about making great products. It's about understanding how Etsy's search works, what encourages buyers to click, and what gives them the confidence to purchase.

Most sellers make changes based on guesswork. This course shows you how to make informed improvements based on real experience from running a successful Etsy business.

✓ Check My Shop
Free Etsy shop check

See what may be holding your Etsy shop back

Open Etsy Shop Manager → Dashboard. In the Stats section, enter three numbers from the last 30 days to get an instant snapshot of where your sales funnel may need attention.

Your shop numbers

Use your total views, visits and orders for the same period.

These benchmarks are based on our own Etsy jewellery shop and are for general guidance only.

Enter your numbers above to see your results.
Click-through rate
0.00%
how many viewers become visitors
Conversion rate
0.00%
how many visitors place an order
Orders per 1,000 views
0.00
your overall sales efficiency

Meet Jamie & Jason

We’re Jamie and Jason Myers, founders of Mon Bijoux Jewellery.

After leaving careers in banking, we travelled the world before turning our passion for design into a business. Since opening our Etsy shop in 2010, we’ve spent more than 11 years learning what really drives long-term success on Etsy.

Like many sellers, we made plenty of mistakes along the way. We wasted time on strategies that didn’t work and learned valuable lessons through trial and error.

Everything in this course is based on real experience running a successful Etsy business. Every strategy has been tested, refined and proven in our own shop, helping us build a Top 1% Etsy jewellery business with hundreds of thousands of orders.

Our goal is simple: to help you avoid years of guesswork and give you the knowledge and confidence to grow your own Etsy shop faster.

  • 2015


    Every successful Etsy business starts somewhere. We opened our first Etsy shop in 2015 and began selling handmade jewellery.

  • 2015–2020


    Grew our business while running successful jewellery shops in and around London.

  • March 2020


    COVID forced us to close our retail stores. We focused entirely on growing online.

  • Sept 2020


    One Etsy SEO coaching session transformed our understanding of search and triggered a dramatic increase in sales.

  • 2021–2026


    Continued refining our systems, becoming a Top 1% Etsy jewellery business with hundreds of thousands of orders.

  • Today


    We're sharing everything we've learned to help other Etsy sellers grow their own successful businesses.

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The moment everything changed

In September 2020, we had a one-to-one Etsy SEO coaching session that completely changed how we understood Etsy search.

Instead of relying on guesswork, we began making focused improvements based on how Etsy actually ranks and presents listings.

The result was a dramatic change in the direction of our business. What had previously been slow, steady growth became sustained momentum.

The strategies in this course are built on that turning point, combined with years of testing, refining and applying what works in our own Etsy shops.

  • 🏗️ Build

    Build strong foundations that set your shop up for long-term success.


    Everything starts here. Before worrying about rankings or advertising, you'll learn how to build an Etsy shop that customers trust and Etsy understands.


    You'll master

    ✔ Etsy Fundamentals

    ✔ Star Seller, Decoded

    ✔ Listing Fundamentals

    ✔ Pricing for Profit

  • 📈 Grow

    Get found, get clicked and turn more visitors into customers.


    Discover how Etsy search works, optimise your listings for maximum visibility and improve every part of your customer journey.



    You'll master

    ✔ Keyword & SEO Fundamentals

    ✔ Photos & Videos That Convert

    ✔ Analytics & Tracking

    ✔ Customer Experience

  • 🚀 Scale

    Turn a successful Etsy shop into a thriving long-term business.


    Learn how to attract repeat customers, make smarter marketing decisions and use modern tools to save time while continuing to grow.



    You'll master

    ✔ Ads: When and How

    ✔ Getting Good Reviews

    ✔ Using AI Without Losing Your Voice

    ✔ Loyal Customers

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Why This Course Is Different

There are thousands of free videos, blog posts and Etsy tips available online. The problem is they often contradict each other, are out of date or only explain part of the picture.

This course brings everything together into one proven system, built from over a decade of running successful Etsy businesses.

Instead of spending months trying to work out what actually works, you'll follow a clear, structured roadmap that has already helped us build one of the UK's Top 1% Etsy jewellery businesses.

  • ⭐⭐⭐⭐⭐

    Lori – Jewellery Seller

    "I would definitely tell another Etsy Seller to use this system. I think it's a great way to get more familiar with the platform and understand what you can do to make your shop successful."

    After working together:

    ✔ More orders

    ✔ Steady business growth

    ✔ Maintained Star Seller every month

  • ⭐⭐⭐⭐⭐

    Stephan – Stationery Seller

    "Perfect, very professional."

    Stephan came to us after many years working in his family's successful retail business in Italy. We helped him launch his own online stationery business in the UK, building his Etsy shop from the ground up.

    Results:

    ✔ Successfully launched his own Etsy business in the UK

    ✔ Built a thriving online stationery brand

    ✔ Etsy is now his main sales channel

Frequently Asked Questions

Is this course suitable for beginners?


Absolutely. Whether you're opening your first Etsy shop or looking to improve an existing one, the course follows a clear step-by-step system that takes you from the fundamentals through to growing and scaling your business.

I already have an Etsy shop. Will I still benefit?


Yes. Many of the strategies focus on improving visibility, increasing conversions and building long-term growth, making the course valuable for both new and established Etsy sellers.

Is this course only for jewellery sellers?


No. While our own businesses are in the jewellery niche, the strategies taught in this course apply across virtually every Etsy category, including stationery, home décor, clothing, digital products, gifts and more. The focus is on understanding how Etsy works and building a stronger shop, regardless of what you sell.

How long do I have access?


You'll receive lifetime access to the course, allowing you to learn at your own pace and revisit any lesson whenever you need to.

Will the course be updated?


Yes. As Etsy evolves, we'll continue to update the course with new lessons, improvements and strategies, so you'll always have access to the latest content.

How long will it take to complete?


The course is designed to fit around your schedule. Lessons can be completed at your own pace, and you can return to any module whenever you need a refresher.

Can I watch the course on my phone or tablet?


Yes. The course works on desktop, tablet and mobile devices, so you can learn wherever and whenever it's convenient.

What makes this course different from free YouTube videos?


Free content can be helpful, but it's often fragmented, outdated or contradictory. This course brings everything together into one structured, step-by-step system based on over a decade of real experience building successful Etsy businesses.